Press Release.

June 3, 2024 - Sacramento, Calif. - Today, HousingWire announced the 2024 Marketing Leaders honorees, celebrating the most creative and influential marketing minds in the housing economy. This year, 50 winners were selected.

"The 2024 Marketing Leaders are once again setting the bar high, pushing boundaries and redefining excellence in mortgage and real estate," said HousingWire Editor-in-Chief Sarah Wheeler. "Their innovative strategies, creative campaigns, and data-driven approaches are not only driving remarkable business growth but also inspiring a new standard of excellence. We are immensely proud to honor these visionary leaders who exemplify the transformative power of marketing."

Among this year's distinguished honorees is Trey Rigdon, Vice President of Marketing and Branding at Summit Funding. Under Rigdon's leadership, Summit Funding's marketing team has undergone a transformation unprecedented in its over 20-year history. Rigdon's impact is characterized by his strategic innovation and deep commitment to enhancing both the efficiency and effectiveness of the company's corporate and loan officers' marketing efforts.

Over the past year, Rigdon has restructured Summit's marketing team to prioritize strategic direction, fundamentally redefining engagement with loan officers (LOs). By shifting the focus from delivering the next social media assets to prioritizing strategies on how to use these assets to drive action, Rigdon's pioneering concept of "Strategies over Assets" emphasizes the application and impact of tools and content, rather than merely their existence. This change has significantly increased the practical value the company provides to its LOs, engaging them in profoundly effective ways that increase user adoption and engagement with marketing-provided tools.

In addition to his recent recognition, Trey Rigdon was also honored as a 2021 HW Marketing Leader. During his tenure at Wyndham Capital Mortgage, Rigdon rebuilt the marketing department from the ground up, driving exponential growth in all marketing channels, particularly in social media and digital marketing. His efforts led to a 400% increase in paid digital leads and a 640% increase in social traffic back to the company's website.(HousingWire).

"HousingWire's Marketing Leaders exemplify the outstanding professionals who drive business growth and market share expansion throughout the housing ecosystem. With a forward-thinking and competitive approach, these leaders surpass expectations by harnessing data, technology, and creativity," said HW Media CEO Clayton Collins. "Their efforts have not only accelerated the success of their organizations but have also propelled the entire housing industry to continually innovate and improve."

Rigdon's entry into Summit Funding marked the beginning of a new era of leadership and team dynamics within the company. With an exceptional ability to forge strong relationships and establish a clear and compelling vision, Rigdon has rapidly become a cornerstone of the company's leadership structure. His approach combines high emotional intelligence with rigorous accountability measures, fostering an environment where innovative solutions thrive and where the team's morale and productivity have soared. His ability to lead with both heart and skill makes him an undeniable asset to Summit.

The winners of the 2024 Marketing Leaders Awards have demonstrated exceptional creativity, strategic thinking, and the ability to adapt in a rapidly-evolving landscape. Their innovative campaigns have captivated audiences, elevated brand visibility, and ultimately driven measurable results.

We congratulate Trey Rigdon and the other honorees for their outstanding achievements and their contributions to the housing industry. Their leadership and innovative spirit continue to set new standards for excellence in marketing.

[Reference publication: https://www.housingwire.com/articles/congratulations-to-the-2024-marketing-leaders/]